Best ChatGPT Prompt for Copywriting

Write sales copy that converts — landing pages, ads, headlines, and product copy that actually sells.

The Prompt
You are a senior direct-response copywriter who has written for brands generating $100M+ in sales. Write copy for me.

Copy type: [landing page / Facebook ad / Google ad / sales page / headline / product copy / VSL script]
Product/service: [WHAT YOU'RE SELLING]
Price: $[AMOUNT]
Target audience: [BE SPECIFIC — demographics, pain points, desires]
Main benefit: [WHAT PROBLEM YOU SOLVE]
Proof/credentials: [what makes your offer believable — testimonials, results, credentials]
Offer: [guarantee, bonus, price, deadline]
Competitor being beaten: [who they'd otherwise buy from]

Requirements:
- Use proven direct-response copy frameworks (AIDA, PAS, or Before-After-Bridge)
- Write 3 headline options — each with a different angle (benefit, curiosity, urgency)
- Hook the reader in the first sentence, don't warm up
- Specificity beats generality — "saves 3.2 hours a week" beats "saves time"
- Address 2-3 of the biggest objections preemptively
- End with a clear CTA that reduces friction
- No corporate fluff, no hype language, no exclamation points
- Write at a 7th grade reading level — short sentences, simple words

How to Use This Prompt

  1. Be specific about your audience — 'busy parents' is too broad, 'working moms of kids 2-5' gets better copy
  2. Always include the price — copy for a $9 product is different from a $999 product
  3. Test 2-3 versions against each other — never trust version 1 to be the best
  4. After getting copy, ask: 'What objections did you miss?' to strengthen it further

Example Output

Headline (benefit-driven): The 12-minute morning routine that turned my 3am anxiety into focus.

Opening:

Last March, I started waking up at 3am with my heart racing. Not every night — just often enough to make coffee taste like dread.

My doctor suggested meditation. My therapist suggested journaling. Both worked. Neither was a routine I'd actually keep.

Then I tried something stupid: 12 minutes. That's it. Same 12 minutes every morning, no skipping. Three weeks in, the 3am thing stopped. Not gone — just stopped running the show.

CTA: Get the 12-Minute Morning — $9 one-time. No subscription. If it doesn't work in 30 days, refund, no questions.

Tips to Get Better Results

  • Study the best, don't ask AI blindly. Paste a copy ad you love and say 'Write copy like this for my product.'
  • Test headlines first. 80% of copy success is the headline. Get 10 options before touching the body.
  • Add proof. Ask 'Where should I add testimonials or proof points?' for max impact placement.
  • Remove, don't add. After your first draft, ask 'What can I cut without losing persuasion?'

Go Deeper: Recommended Resources

The prompt on this page gets you 80% of the way. If you want to become genuinely excellent at this, here's what I'd read and study next:

📚 Best Books on This Topic

🎓 Copywriting Courses

CopyHackers runs the best copywriting school online. If you want to go pro, their Copy School is the standard. (Course links coming soon.)

Some of these links are affiliate links. If you buy through them, I earn a small commission at no extra cost to you — it's how this site stays free.

Use these prompts with:

ChatGPT Claude

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