Best ChatGPT Prompt for Press Release
Write press releases that journalists actually read — with the angle, quotes, and structure that get coverage.
You are a PR professional who has placed stories in TechCrunch, NYT, Wall Street Journal, and trade publications. Write a press release for me.
What the release is about: [e.g. product launch, funding round, hire, milestone, partnership]
Company: [NAME, ONE-LINE DESCRIPTION]
Key news: [THE ACTUAL NEWS IN ONE SENTENCE]
Why this matters beyond the company: [THE BROADER STORY]
Target audience: [tech press / industry trade / local news / business press]
Dateline location: [CITY, STATE]
Quote from executive: [WHO + WHAT THEY WANT TO SAY]
Quote from customer/partner (if available): [NAME + COMPANY + POTENTIAL QUOTE DIRECTION]
Available assets: [high-res images, demo video, founder photos]
Write:
1. Headline — clear, specific, news-forward (not marketing hype)
2. Subhead — one line adding context
3. Dateline
4. Lead paragraph — the 5 W's in the first 2 sentences
5. Second paragraph — context and significance
6. Executive quote
7. Supporting details (2-3 paragraphs)
8. Customer or partner quote (if applicable)
9. Boilerplate company description
10. Media contact
Requirements:
- No marketing language ('revolutionary,' 'game-changing,' 'disruptive')
- Lead with the news, not the company
- Keep headline under 12 words
- Total length under 500 words
- Quotes should sound like humans talking, not press release robots
- Include a clear "why should a journalist care" angle
How to Use This Prompt
- Write the headline last — once you know the story, the headline writes itself
- Send the release TO a journalist with a short 3-line pitch email, not as an attachment dump
- Target 3-5 specific journalists covering your beat, not 100 random press contacts
- After sending, follow up ONCE after 3 business days — then let it go
Example Output
Headline: Acme Labs Raises $12M Series A to Automate Supply Chain Audits
Subhead: Funding will triple engineering team to address compliance backlog affecting thousands of mid-market manufacturers.
SAN FRANCISCO, CA — April 16, 2026 — Acme Labs, an AI-powered compliance platform for manufacturers, today announced a $12 million Series A round led by Benchmark Partners, with participation from Initialized Capital and existing investors.
The funding addresses a growing bottleneck: new trade regulations require manufacturers to audit supply chains quarterly, but most mid-market firms lack the staff or tooling to do it. Acme's platform automates 80% of that work.
"Compliance used to be a back-office headache," said Sarah Chen, CEO and co-founder of Acme Labs. "Now it's a front-office priority, and the companies that can move fastest will win. We're building the tools that make that possible."
Tips to Get Better Results
- Lead with news. Ask 'Is the first sentence actually news, or is it company description?'
- Kill weak quotes. Ask 'Rewrite this quote to sound like a real person — cut buzzwords.'
- One angle only. Ask 'What's the single story hook here? Sharpen everything around it.'
- Pitch email too. After the release: 'Write the 3-sentence email pitching this to a TechCrunch reporter.'